Benefittos

‍More about this amazing project‍

Benefittos, a SaaS startup offering instant discounts at partner stores, provides an exclusive loyalty program tailored for B2B and B2G clients. Designed as a benefit platform for employers, it allows companies to offer employees immediate discounts on purchases without relying on cashback. The branding strategy focused on creating a friendly and approachable image, using vibrant colors to convey accessibility and trustworthiness, while ensuring a cohesive visual identity and consistent messaging across all touchpoints. By conducting in-depth audience segmentation and mapping the customer journey, Benefittos crafted targeted communications that resonated with specific client needs. This strategic approach helped them build a strong brand presence in the market, driving long-term loyalty and engagement. Additionally, Overdell played a key role in the development of both the Android and iOS apps, ensuring seamless integration of the loyalty program with a user-friendly experience that enhances accessibility and convenience for all users.